A Brisket with a Purpose: PRO's Inaugural Celebrity Pro-Am Cooking Competition

Posted: September 1, 2022
by

Parkinson’s Resource Organization (PRO) has found a way to merge their mission of caring with comfort food – by throwing in a dash of competition to raise awareness and support for people with Parkinson’s and their family/caregivers. The Inaugural Celebrity Pro-Am Brisket Cook Off Competition will pit home cooks against professional chefs in a blind-tasting event with local celebrities, cocktails, raffles and prizes on October 21st & 22nd, 2022.

‘A Brisket with a Purpose…’

WHO: Parkinson’s Resource Organization

WHAT: Inaugural Celebrity Pro–Am Brisket Cook-Off Competition & Local Launch Event

WHEN: October 21st and 22nd, 2022 - Doors open at 6pm

WHERE: Shadow Mountain Golf Club, Palm Desert and Private Residence, Palm Springs

Click here to BUY TICKETS

“There’s something deeply comforting about Mom’s home cooked brisket,” says Jo Rosen, Parkinson’s Resource Organization Founder and President. “It brings people together. We wanted to tap into that sense of caring, using comfort food and cooking – which is an inherently loving act – as we care for our beloved Parkinson’s community.”

The multi-day event, part of PRO’s Caring Forward Until There is a Cure™ Campaign 2022-2023, will raise money for the organization, which provides emotional support, practical resources, one-on-one coaching, information, and more to the Parkinson’s community in Coachella Valley and across the nation.

Participants, including chefs from local restaurants, home cooks with Grandma’s secret recipe, and surprise celebrity guests, will compete for first, second, and third place prizes at each event, although the real winners will be the attendees, who get to taste more than a dozen unique takes on brisket at an evening cocktail event at the National Kick-Off at Shadow Mountain Golf Club. A more intimate gathering of chefs and cooks will participate On Saturday, October 22nd, 2022 at the home of Dr. Howard Cohen, a hospice physician and longtime supporter of Parkinson’s Resource Organization.

For information on participating as a chef or home cook, contact TJ Mendelson tjmendelson@parkinsonsresource.org or 760-773-5628 Ext.239

Terms & Conditions - Shadow Mountain - Oct 21

Terms & Conditions - Palm Springs Private Residence - Oct 22

The winning briskets will be featured in a commemorative cookbook alongside recipe contributions from celebrities, partnering restaurants, people with Parkinson’s, and others. Many local restaurants, retailers, and grocers will also be participating both at the events and also with special promotions in their own venues to support Parkinson’s Resource Organization.

Originally envisioned as a small backyard fundraiser by Dr. Cohen, who has hosted similar events in the past, the overwhelming response to PRO’s initial call for participants prompted the organization to grow the event. “We’re overwhelmed by the enthusiasm with which this little idea has been received,” says Rosen. “It turns out cooking and competitions are a winning combo, especially when combined with the opportunity to do good for a vulnerable population. We’re excited to see where this goes.”

Join us as we celebrate food and caring…

PRO is finalizing a major national specialty food Naming Sponsor for the Brisk-Off, which will be announced shortly. There are still sponsorship opportunities available at the following levels:

Champion Sponsor - $10,000

Naming privileges on PRO Brisk-Off Events for eighteen months
Featured prominently on all Brisk-off event media, including print and digital media, TV, and radio, and at-event signage, step-and-repeat, etc.
Featured naming in Commemorative Cookbook, including front cover feature
Up to six VIP event passes at all Brisk-Off events
Up to six VIP gift bags
Up to six Commemorative Cookbooks

Smoking Sponsor - $5,000

Featured on all Brisk-off event media, including print and digital media, TV, and radio, and at-event signage, step-and-repeat, etc.
Featured in Commemorative Cookbook, including back cover feature
Up to six VIP event passes at all Brisk-Off events
Up to six VIP gift bags
Up to six Commemorative Cookbooks

Glazing Sponsor - $2,500

Featured on all Brisk-off event media, including print and digital media, TV, and radio, and at-event signage, step-and-repeat, etc.
Featured in Commemorative Cookbook
Up to four VIP Passes to both National Kick-Off and Launch Event
Up to four VIP Gift Bags
Up to four Commemorative Cookbooks.

Slow Cooking Sponsor - $1,500

Mentioned on Brisk-off event media, including print and digital media, TV, and radio, some at-event signage
Featured naming in Commemorative Cookbook
Up to two VIP Passes to both National Kick-Off and Launch Event
Up to two VIP Gift Bags
Up to two Commemorative Cookbooks

VIP Passes: $500